On October 1, 2025, the third CONTRACT DAY took place as part of the Design Week in Nagold. Under the motto “Waves of Inspiration – Designing Hospitality”, numerous architects, planners, interior designers, hospitality experts, and industry partners came together in Nagold for a day full of hospitality design, interior inspiration, and networking.

Program Highlights

• Exclusive factory tour: Behind-the-scenes insights into production and craftsmanship.
• Showroom treasure hunt: A playful way to discover the latest trends and interior solutions in the freistil showroom.
• Talk in the showroom: Moderated by Sascha Dalig, with inspiring contributions from Lone Ditmer, Barbara Wiethoff, and Stefanie Jentz, the discussion centered on the future of designing hospitality and new perspectives in interior design.
• Food & drinks: Culinary highlights perfectly rounded off the day and created space for relaxed networking.

Conclusion

The CONTRACT DAY 2025 once again demonstrated the importance of inspiration, exchange, and collaboration within the design and hospitality industries. With engaging discussions, interactive program elements, and an open, creative atmosphere, it became an unforgettable experience.

A heartfelt thank you goes out to all our guests, speakers, and partners – we are already looking forward to the next CONTRACT DAY in Nagold.

As part of this year’s in-house trade fair, the Contract Event was successfully held. Under the theme "Let’s talk sustainable," participants received valuable insights and comprehensive information on the topic of sustainability.

The event began with a tour of our production facility, where guests gained a close-up view of the craftsmanship and precision of our team.

Later in the day, there was an introductory session followed by an interactive scavenger hunt through the showrooms in Nagold, offering exciting insights into our latest concepts.

The highlight of the event was the keynote by Prof. Dr. Sandra Rochnowski, a renowned expert in tourism and sustainability management.

Moderated by Sascha Dalig, and joined by Julia Schneider (iam interior.architects.munich) and Mosas Pilscheur (CEO of Mycrobez AG), innovative approaches and materials for a sustainable future were discussed. The discussion round was rich in inspiring insights and valuable knowledge.

The day concluded with a relaxed get-together, providing participants with ample opportunity for networking and exchange.

We kicked off a successful day with a unique insight into our production facility in Mötzingen, which gave our guests the opportunity to discover the fascinating world behind our brand and experience the art of craftsmanship up close. Afterwards, the renowned designers Beckdesign, CunoFrommherz and ThisWeber gave us an exclusive look behind the scenes of their creative collaboration with Rolf Benz. They not only presented their impressive creations to us, but also opened the door to a fascinating creative process.

The inspiring day continued with the multifaceted talk "Pa(a)r excellence - Duos at work". We would like to express our sincere thanks to our top-class speakers Silja and Norbert from beckdesign, Claudia Kleine and Jörg Kürschner from formstelle as well as Dr. Ursula Koners and Benedikt Stampa from Festspielhaus Baden-Baden. Their participation enriched our event with valuable insights into the world of teamwork and demonstrated the opportunities that can arise from this creative collaboration.

We cordially invited guests from the hotel industry, interior architects and designers to an exclusive event in our inspiring freistil showroom. An intensive exchange and open discussions on the latest developments and trends were the focus of this special meeting.

The panel of experts was led by Regina M. Buchter, Head of Design in the SV Group's Design & Construction division. Together with Cedric Maderer, Product Manager of StayKooooK at SV Hotel AG, and Sascha Dalig, Regional Director Central Europe at Wyndham Hotels & Resorts, the event offered a comprehensive insight into the multifaceted world of the long stay.

Through our factory tours, our guests had the opportunity to take a look behind the scenes and experience the art of craftsmanship at first hand.

Active networking was celebrated in the inviting ambience of our showroom. Here, guests were able to make contacts and share their experiences in a relaxed atmosphere.

The event culminated in an open-ended format, accompanied by music, exquisite wine and delicious food prepared by chef Gerhard Nölly from Gasthaus Hasen.
Together, we brought the evening to an enjoyable close and deepened the newly gained knowledge in an informal setting.

After a long-awaited break, our architects' event finally took place this year. Here, 62 architects had the unique opportunity to deepen their expertise by taking part in exciting guided tours, inspiring workshops and stimulating presentations of new products. In addition, they were further educated in their areas of expertise by outstanding lectures given by renowned designers such as This Weber and Kathryn McKanzie from Studio Aisslinger.

Our valued guests were also able to join the Marketing Days and the Design Day. In the marketing workshops, led by our own marketing team as well as external speakers, current topics were dealt with and discussed in depth.
The Design Day focused on the development of a brand new sofa and highlighted the close collaboration with renowned designers such as Toan Nguyen, Beck Design, Sebastian Herkner and Luca Nichetto. Afterwards, participants were treated to an informative tour of the exhibition and a presentation of our new Outdoor Cubes. This event was undoubtedly a highlight for anyone with a passion for architecture and design.